Step into the spotlight. Experience the glitz and glamour of red carpet premieres in the heart of London’s entertainment district, where celebrities and influencers mix it up and Hollywood makes international headlines. All just a short stroll from Soho. Mix and mingle over sumptuous brunch, modern afternoon tea or innovative cocktails at The Perception Bar. Energize at FIT, then recharge at AWAY® Spa before premiering your blockbuster in our Screening Room. Lounge in our 192 bold guest rooms and suites, where rebellious and refined décor reflects the city’s dual personalities. Connect with fully wired technology or sink into the signature W Bed. Our Whatever/Whenever® service takes care of everything else.